Websites and publicity in mass media are two commonly used marketing elements.However, it is unclear whether exposure to a website or publicity is most effective at influencing behavior.This research compares the effectiveness of a magazine publicity article and a tourism destination website on the choice of a spring break destination.
Based on this analysis, sensationnel kiyari a website is no more credible than a publicity article; nor does an Internet site create a more favorable attitude or greater purchase intent than does magazine-based publicity.Magazine articles emerged as equally effective as websites for most variables.This study shows that traditional magazine articles can still influence Millennials.
Even with a study population of college students who bovi-shield gold fp 5 l5 use web resources more than most other populations, the web was not superior.This study reveals that both publicity and a website are important parts of the tourism marketing mix and suggests specific applications.